Our Story & Brands

Our Story & Brands

Three brands. One shared purpose.

At the heart of everything we do is a simple belief:

When people can see ideas clearly, they think better, collaborate more effectively and make better decisions.

That belief has shaped our journey and is the thread that connects all three parts of our business.


Russell Sewell Ltd

Russell Sewell Ltd is the company behind both Inky Thinking and Inky Shop UK.

Founded by Tom and Esther Russell, we've spent many years visually facilitating and enabling organisations to bring people together to solve complex challenges, communicate more clearly and create lasting change. Clients include Apple, Mars Foods, MAN Truck & Bus, Office for Nuclear Regulation, Royal Canin.

Whether we're designing & facilitating a strategy workshop, illustrating a business vision or supplying visual facilitation equipment, our focus has always been the same — helping people have richer more productive conversations.


Inky Thinking

Our journey really came to life through Inky Thinking.

Working with organisations across the UK and around the world, our talented team of illustrators, facilitators and visual storytellers help transform rich conversations into engaging visual experiences.

From live graphic recording and strategy illustrations to animation, storyboarding and rich picture design, we've worked alongside global organisations to make ideas more memorable, accessible and actionable. Clients include; Amazon, Campari, Google, Jaguar Land Rover, Mars, PepsiCo. 

Every project has reinforced one important lesson:

The right visual tools transforms the depth and quality of conversations.

As facilitators ourselves, we've always relied on professional visual facilitation equipment from Neuland to deliver the very best experience for our clients.


Why we created Inky Shop UK

Over the years, clients regularly asked us where they could buy the markers, boards, paper and workshop equipment we used every day.

Our answer was always the same:

Neuland.

We've trusted Neuland products in workshops, boardrooms, conferences and training rooms across the world because they're beautifully designed, incredibly durable and built with sustainability in mind.

Eventually, we realised that many organisations across the UK struggled to access these Neuland products easily. Particularly post-Brexit.

So we decided to change that.

Inky Shop UK was created to make Neuland, manufacturer of the world's leading facilitation tools, available to facilitators, trainers, consultants, educators, venues and organisations throughout the UK.

Today, we're proud to be the UK's trusted home for Neuland products, offering specialist advice, fast delivery and the reassurance that every recommendation comes from real-world experience.

We don't simply sell these products.

We use them every single day and believe they are the only tools that will withstand heavy use for our detailed and deep client work. 


More than a shop

Unlike many online retailers, our recommendations come from years of practical experience in visual facilitation and illustration.

Every marker pen, pinboard, flipchart, refill and workshop case has earned its place because we've used it ourselves in real client projects.

When you contact our team, you're speaking with people who understand facilitation, visual communication and collaborative working—not just product specifications.

That means we can help you choose the right equipment with confidence.


Looking ahead

Our ambition is simple.

We want to help more organisations create meetings that inspire, workshops that engage and conversations that lead to meaningful action.

Whether you're working with our creative team at Inky Thinking, buying professional facilitation equipment from Inky Shop UK, or partnering with Russell Sewell Ltd for facilitation projects, you're working with one team united by a shared mission:

"To visually empower the world's most productive conversations."

Thank you for being part of our story. We look forward to being part of yours.

  • Russell Sewell Ltd – The company behind our family of brands. www.russellsewell.com
  • Inky Thinking – Creative B2B visual communication, graphic recording, illustration and animation. www.inkythinking.com
  • Inky Shop UK – Professional Neuland facilitation tools, trusted and used by our own team every day. www.inkyshop.co.uk